Hi. Thank you for watching this video. It is the second in our video series. I’m Jody Chaffin, and today we will discussing “Why Mobile Apps?” Mobile apps have been around since Apple introduced the iPhone in 2007. Currently, there are over 1.5 million iOS apps and over 2 million Android apps in the respective app stores. That’s a lot of app development in 9 years. But what’s so special about mobile apps? Well, that is what we are going to discuss in this video.
Let’s start by talking about the mobile app market. Mobile app usage is growing at an astounding rate. Mobile usage surpassed desktop usage in 2014:
What does that mean? That means that more people are doing their work, getting their news, and interacting on mobile devices than PCs.
Mobile app revenues have also grown at an incredible rate and the growth doesn’t appear to be slowing:
This means that the market is very strong and that there is no end in sight to the opportunity to make money with mobile apps.
Next, let’s discuss who is using mobile apps. Mobile apps have uniquely bridged all age groups from two year olds playing games on their mom’s iPhone while waiting in line at the grocery store to senior citizens using them to stay connected to their grandkids through FaceTime and Facebook. Literally all ages are using mobile apps today. This graphic shows by age group how many apps the typical user has on their device and how much time they spend using them:
You might be asking what types of apps are seeing the fastest growth. That is a very important thing to consider if you are considering investing in a mobile app. Based on statistics provided by Flurry Mobile Analytics, the average year over year growth per mobile app category is 58%. Personalization, news and magazines, and utilities and productivity are the leading categories:
In our own experience with our customers, we have seen substantial growth in productivity or business apps and healthcare related apps.
We often get asked why someone would create a mobile app versus using a responsive website. That has been a hot debate since HTML 5 became common, but there are many advantages that native mobile apps have over responsive websites. First and foremost is connectivity. Mobile-friendly websites have to constantly be connected to the Internet to work. Many of our customers service rural areas where cellular coverage is spotty. Native mobile apps are far better for them, but also for anyone that would like to be able to ensure that the data they are saving into their application doesn’t get lost because of momentary loss in Internet connectivity. Most of our productivity apps allow for “store and go” which saves the data locally and syncs to the server when there is a reliable connection. That is also important for the data-conscious user that doesn’t want to be constantly burning through their data plan while working on their device.
There are many other advantages that mobile apps have over websites, such as, being able to access the native features of a device like the camera, GPS, etc. that are much more efficient through a native mobile app. However, the big question is what are users using the most, native mobile apps or mobile websites. As this chart shows, both men and women are spending the time on their devices using apps at much higher rate than mobile websites.
I hope this has helped you understand why you might want to consider a mobile app for your business or why you might want to build a business around a mobile app. If you have questions or would like to provide feedback on this video, we would love to hear from you.
Make sure to subscribe and follow us on the social media accounts below. Thanks for watching and I’ll see you next time.
Attribution for statistics and graphics: